MOLINEL UNVEILS ITS NEW CATALOGUES: 3 WORLDS, 3 COVERS, 1 UNIQUE MESSAGE: ‘WE ARE MOLINEL’
French workwear specialist MOLINEL is the only brand to cover almost all professions through four divisions: “Workwear,” “Food Service,” “Personal Care,” and “Special Manufacturing.” For the first three areas, for which it develops innovative (unisex) designs, MOLINEL has created new catalogs with a common graphic charter. Their respective covers set the tone: a blue background and metal lockers to suggest a professional cloakroom, a man and a woman standing or sitting facing the camera, a colorful title highlighting the professional environment, and the slogan “We are MOLINEL.” This baseline highlights all professionals, their strengths, and the sense of community that exists between them on a daily basis, regardless of their activity. It also reminds us that the brand is there to support them throughout their lives.
“We are MOLINEL” is more than just a slogan. It is a unifying project, bringing together professionals from different backgrounds, a network of distribution partners, and employees who are proud to be part of the MOLINEL family. A community of women and men who share a common vision.
WE ARE MOLINEL, A UNIFYING PROJECT
These three new catalogues embody both MOLINEL's unity and its desire to strengthen each territory in order to gain visibility with a structured offering that is the most comprehensive on the market. They reflect the MOLINEL of today, a brand that has been firmly established in various markets for many years, a brand that is local, expert, innovative, and ambitious. The word “Here” embodies the shared commitment of all these professionals.
HERE WE WORK
Dedicated to workwear, this catalog is part of the ongoing CSR commitments of the “Act with MOLINEL” program. It showcases eco-friendly collections, including the latest addition, LukLight R'FLEX.
HERE WE COOK
The Food service professions catalog showcases the new colors of our must-have items: the SHADE chef's jacket, PEBEO pants, and the YOUN'Z serving line.
HERE WE CARE
The Personal Care catalog (Hasson) is organized around a new segmentation to facilitate searches by profession.
- “Essentials” - models designed for communities, efficient, functional, and available in a variety of colors.
- “Pure”: a range designed for healthcare professionals, with a contemporary and easily identifiable style.
- “Wellness”: refined models for all wellness professionals.
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