Molinel revolutionizes workwear

Times change, the world changes, tastes evolve, society transforms... Today's needs and desires are therefore no longer the same as they once were.

Molinel, a French brand since 1845, is at the heart of all these developments and changes. Keen to satisfy all its users, the brand has anticipated these changes and offers a real alternative in the professional clothing market.

With PULS, MOLINEL has invented a new concept in professional clothing: #WORKWEAR LIFESTYLE

This concept was designed to best respond to the new way of living and thinking of today's wearers. The PULS concept meets the needs of a constantly changing market, made up of professionals in the crafts, construction, industry, and service sectors who are increasingly demanding in terms of functionality, but also style: clothing style and lifestyle, both of which are gradually becoming inseparable for wearers who are increasingly from Generation Y.

PULS with MOLINEL offers a new clothing alternative that responds to generational codes marked by hyper-connectivity, mobility, and the need to “reinvent” oneself and put oneself on display every day, without denying one's authenticity. The PULS concept encourages people to live their own “workwear lifestyle” and reveal their personality through professional outfits that resemble the wearer and become one with them.

PULS designs invite each wearer to compose their own story by creating workwear silhouettes that reflect their personality. This gives shape to a desire for identity and integrity: much more than just workwear, PULS designs are seen as a way of expressing personality.